Fragrance Family: Fresh
Scent Type: Fresh Florals
Key Notes: Bergamot, Jasmine AI Accord, White Musk
Fragrance Description: A musky floral perfume for women that captures the airy and luminous scent of jasmine. Zesty top notes of Italian Vert de Bergamot blend with a lively heart of jasmine AI accord and neroli, and base notes of musk and ambrette for a comforting second-skin sensation.
About the Bottle: This perfume bottle is minimal and delicate at first glance, inspired by the original iconic Prada triangle logo disruptively designed to rest on its side. The Prada coat of arms logo contrasts with the fresh light pink fragrance color. The bottle is finished with a “Virtual Flower” on its top. The entire franchise range is refillable, allowing for less packaging material. A single 50 mL bottle and a 100 mL refill helps avoid the use of 38 percent less materials in total, as opposed to three 50 mL bottles. This includes 29 percent glass, 67 percent metals, 44 percent plastics, and 41 percent cardboard.
About the Fragrance: A feminine fragrance that rethinks one of the most famous symbols of femininity and codes of perfumery: florality. This women’s perfume expands the boundaries of sensory perception and challenges the understanding of reality, with its floral signature augmented by artificial intelligence.
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